What Does “Baby Friendly” Mean?

What Does “Baby Friendly” Mean?

A parent recently commented, “You talk a lot about the Baby Friendly guidelines? I don’t know what that means!”



Good news! The Baby Friendly guidelines are there to ensure that you receive the best possible care from health care professionals.



The Baby Friendly Initiative was started by the World Health Organization and UNICEF over 20 years ago to protect, promote and support breastfeeding. Health care facilities across the world are striving to achieve a “Baby Friendly” designation.



What does this “best possible care” mean for you?


  • You will be given information that will help you to make an informed decision about how to feed your newborn.

  • Breastfeeding will be promoted as the norm.

  • You can expect skilled help with breastfeeding from staff.

  • You will receive consistent information from staff.

  • If you are unable to breastfeed, or have made an informed decision not to breastfeed, you can expect to receive the same excellent support and care from the health care service!

For more information about the benefits of Baby Friendly you can visit this link.


Recommend posts to learn more: Preparing to Breastfeed during Pregnancy and Breastfeeding – Getting Started.


IMG_9687 4

About the authors:

Cindy and Jana are Registered Nurses and International Board Certified Lactation Consultants who have assisted over 20,000 families.




Photo courtesy of Flikr:  elisaself8246467038_0fec51b8fe_n


Comment (1)

Leave a Reply